Bloggers in pyjamas

Vodpod videos no longer available.

Homemade YouTube videos are now so popular that online audiences are getting their own columns in newspapers.

Convergence is just as much about print journalists learning to write for the web, as it is about also about them realising their audiences can do it too.

Yesterday, The Observer Magazine and Guardian.co.uk published Make-Up Artist Lauren Luke’s first style tips column.

Unlike other published make-up artists,  Miss Luke, 27, until recently, was a taxi office worker in South Shields, Tyneside and made it big by posting videos on You Tube about the best ways to apply make up.

Her videos have been watched more than 31m times, and she is the second most popular YouTube user in Britain.

Firstly, this is a good example of how the internet is a democratising force.  Secondly it shows how individual writers are becoming bigger brands than the papers they work for.

Lauren is even popular in the US, where bloggers such as Michelle, who writes Seeking Grace and Glitter, wrote: “Not only is Lauren amazingly talented, but she’s also very likable (and quite funny!) Her accent is pretty cool, too, quite similar to a Scottish brogue.”

She also points out how Lauren has been able to cash in on her success- something which many online publishers find difficult.

Michelle said: “Lauren was even one of the first YouTube partners in the UK, meaning she shares in the revenue of its advertisements.”

Lauren’s amateur style contributes to a kind of journalism, which doesn’t demand perfect professionalism, but real people doing real things.

Convergence is also about changing thinking about why journalism exists and what is the best way to offer it.

Watch my video here about why people are so interested in making and watching bloggers’ home made videos:

Vodpod videos no longer available.

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